Tag: generic medications

How Buyers Use Generic Drug Competition to Lower Prescription Prices

How Buyers Use Generic Drug Competition to Lower Prescription Prices

Buyers like Medicare use the presence of generic drug alternatives to force lower prices on brand-name medications. This strategy saves billions and works because competition drives prices down-sometimes by over 97%.

Read More
How to Manage Patient Perception and Nocebo Effects with Generic Medications

How to Manage Patient Perception and Nocebo Effects with Generic Medications

Generic medications are chemically identical to brand-name drugs, yet many patients report worse side effects - not because of chemistry, but because of perception. Learn how nocebo effects shape treatment outcomes and how to manage them.

Read More